Aretera

INTRODUCING THE ΣC1 SERIES

ΣC1™ is ARETERA Golf's newest high-tech golf shaft series. Powered by CONTROL CENTR™ Technology, this shaft is for the golfer who wants more from their game. More POWER, more FEELING, more STABILITY, more CONSISTENCY and most importantly, more PERFORMANCE! Available in stores and online this Fall

Our Vision

As our name implies (being a derivative of a Greek word meaning, generally, the pursuit of excellence) our core values are centralized on striving for excellence in everything we do. As our motto states, “Excellence is Within”: Excellence in our product design and manufacturing. Promoting excellence in our people, partners, vendors and customers. We continually remind ourselves of this core-value at every turn, and will conduct our business with this concept at the forefront.

How It All Started

Friends since their days at The University of California San Diego, Alex and Michel connected after both were looking for new challenges after reaching the pinnacle, and exiting their already successful careers. They conceptualized a new company in the after-market golf industry, to try to push the boundaries of possibilities on materials, their usage, and the methodology of manufacturing to create truly unique and ultimately high-performing products.

Better Feel

At ARETERA, we pushed our limits to design a shaft line with a compliant mid-section while simultaneously addressing erratic performance and stability issues often associated with similar shaft profiles. We started with reimagining the typical layup of a golf shaft and employed an advanced layered technique in the ΣC1 product line to unify plies responsible for resisting twist and bending throughout the wall thickness.

Control Centr

Utilizes ultra premium exotic materials to the layup in critical areas and in strategic orientations promoting enhanced torsional stability with a seemingly effortless flowing transfer of power.

Features a more compliant mid-section with firmer butt and tip sections providing for a very smooth, balanced feel promoting higher launching conditions.

Enhances overall connectedness and torsional stability throughout the shaft without compromising feel or performance while minimizing excessive spin common to off center hits. Promotes more consistency in repeatable centerness of contact and a more fluid loading of the shaft not typically experienced in compliant mid-section designs.